• Digital Servitization: Strategies for Handling Customization and Customer Interaction 

      Hydle, Katja Maria; Hellström, Magnus Mikael; Aas, Tor Helge; Breunig, Karl Joachim (Chapter; Peer reviewed, 2021-07-27)
      This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the ...
    • Digitalization-effects on the legal industry: Emerging business models 

      Breunig, Karl Joachim; Skjølsvik, Tale (Journal article; Peer reviewed, 2017)
      Purpose – This empirical paper addresses the effect of digitalization on professional service firms (PSFs). In particular, we apply business model frameworks to identify important dimensions of recent disruption within ...
    • Individual-level impediments to digital transformation: A bibliometric literature review 

      Ingvaldsen, Michelle; Kaur, Harnit; Breunig, Karl Joachim (Proceedings IFKAD;Volume 16, Issue 1, Conference object, 2021)
      Digital transformation creates opportunities through new digital technologies, but it also pressures organizations to change the working environment. Research from the last few decades has empirically documented resistance ...
    • Service-oriented business models in manufacturing in the digital era: Toward a new typology 

      Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael; Hydle, Katja Maria (LUT Scientific and Expertise Publications;, Conference object, 2020)
      A stream of servitization research has focused on identifying typologies of product-service system business models. However, their relevance may be questioned in a context with increased utilization of digital technologies. ...
    • Strategy as innovation: Exploring the role of innovation in strategic thinking 

      Skjølsvik, Tale; Breunig, Karl Joachim (Proceedings IFKAD;IFKAD 2018, Journal article; Peer reviewed, 2018)
      Purpose – Whereas innovation and strategy theory traditionally have been treated as two separate fields of expertise and research, this conceptual paper seeks to explore how these two fields have been interlinked in recent ...