Digital Servitization: Strategies for Handling Customization and Customer Interaction
Chapter, Peer reviewed
Accepted version
Date
2021-07-27Metadata
Show full item recordCollections
- Publikasjoner fra Cristin [3628]
- SAM - Handelshøyskolen [411]
Original version
https://doi.org/10.1007/978-3-030-75771-7_23Abstract
This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.
Publisher
SpringerRelated items
Showing items related by title, author, creator and subject.
-
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Managerial and Decision Economics;Volume 41, Issue 2 Special Issue: The Marketing Firm: Recent Theoretical and Empirical Developments, March 2020, Journal article; Peer reviewed, 2019-08-14)This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) ... -
Interdisciplinary-Based Development of User-Friendly Customized 3D Printed Upper Limb Prosthesis
a Silva, L.A.; Medola, Fausto Orsi; Rodrigues, Osmar Vicente; Rodrigues, A.C.T.; Sandnes, Frode Eika (Journal article; Peer reviewed, 2018)This study reports on the development of a customized transradial mechanical prosthesis for a patient with bilateral transradial amputation, with a design process involving interdisciplinary project combining the areas of ... -
Customer greeting in offline retail stores: A literature review and a case study
Nilsen, Sol (MALKS;2019, Master thesis, 2019)Artikkel 1. Abstract The retail industry is confronted with big challenges due to technical innovation, digitalization and online shops. This can be seen in the high number of stores closing across the whole industry. If ...