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dc.contributor.authorHydle, Katja Maria
dc.contributor.authorHellström, Magnus Mikael
dc.contributor.authorAas, Tor Helge
dc.contributor.authorBreunig, Karl Joachim
dc.date.accessioned2022-02-28T12:45:48Z
dc.date.available2022-02-28T12:45:48Z
dc.date.created2021-08-02T14:11:02Z
dc.date.issued2021-07-27
dc.identifier.isbn978-3-030-75770-0
dc.identifier.isbn978-3-030-75771-7
dc.identifier.urihttps://hdl.handle.net/11250/2981716
dc.description.abstractThis conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.en_US
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.relation.ispartofThe Palgrave Handbook of Servitization
dc.subjectServitizationen_US
dc.subjectCustomizationen_US
dc.subjectStandardizationen_US
dc.subjectCustomer interactionen_US
dc.subjectCustomer knowledgeen_US
dc.subjectDigitalizationen_US
dc.subjectStrategiesen_US
dc.titleDigital Servitization: Strategies for Handling Customization and Customer Interactionen_US
dc.typeChapteren_US
dc.typePeer revieweden_US
dc.description.versionacceptedVersionen_US
cristin.ispublishedtrue
cristin.fulltextpreprint
cristin.qualitycode2
dc.identifier.doihttps://doi.org/10.1007/978-3-030-75771-7_23
dc.identifier.cristin1923454
dc.source.pagenumber15en_US


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