Service-oriented business models in manufacturing in the digital era: Toward a new typology
Chapter, Conference object, Peer reviewed
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Original versionAas TH, Breunig KJ, Hellström MM, Hydle KM: Business Models in the Digital Era: Toward a New Typology. In: Bitrain, Conn S, Gernreich C, Heber M, Huizingh K, Kokshagina O, Torkkeli M, Tynnhammar M. Proceedings of the 2020 ISPIM Innovation Conference (Virtual) Event : Innovating in Times of Crisis, 2020. ISPIM Lappeenranta University of Technology Press
A stream of servitization research has focused on identifying typologies of product-service system business models. However, their relevance may be questioned in a context with increased utilization of digital technologies. Thus, the purpose of this paper is to empirically revisit existing product-service system business model typologies by raising the following research question: How can business models of servitized manufacturing firms be categorized in the digital era? This question is addressed through a qualitative multiple case study of five servitized firms. Data was collected through semi structured in-depth interviews with a total of 66 key-employees, and through participation in 26 workshops and discussion meetings with the firms. Based on our empirical findings we derived a new product-service system business model typology with 8 different categories presented in a 2x2x2 matrix.