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Service-oriented business models in manufacturing in the digital era: Toward a new typology

Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael; Hydle, Katja Maria
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Paper_ispim_2020_final.pdf (217.1Kb)
URI
https://www.ispim-innovation.com/events
https://hdl.handle.net/10642/10053
Date
2020
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  • SAM - Handelshøyskolen [431]
Original version
Aas TH, Breunig KJ, Hellström MM, Hydle KM: Business Models in the Digital Era: Toward a New Typology. In: Bitrain, Conn S, Gernreich C, Heber M, Huizingh K, Kokshagina O, Torkkeli M, Tynnhammar M. Proceedings of the 2020 ISPIM Innovation Conference (Virtual) Event : Innovating in Times of Crisis, 2020. ISPIM Lappeenranta University of Technology Press  
Abstract
A stream of servitization research has focused on identifying typologies of product-service system business models. However, their relevance may be questioned in a context with increased utilization of digital technologies. Thus, the purpose of this paper is to empirically revisit existing product-service system business model typologies by raising the following research question: How can business models of servitized manufacturing firms be categorized in the digital era? This question is addressed through a qualitative multiple case study of five servitized firms. Data was collected through semi structured in-depth interviews with a total of 66 key-employees, and through participation in 26 workshops and discussion meetings with the firms. Based on our empirical findings we derived a new product-service system business model typology with 8 different categories presented in a 2x2x2 matrix.
Publisher
ISPIM Lappeenranta University of Technology Press
Series
LUT Scientific and Expertise Publications;

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