Blar i SVA - Consumption Research Norway (SIFO) på tittel

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    • Why Cotton as Linen? The Use of Wool in Beds in Norway 

      Klepp, Ingun Grimstad; Tobiasson, Tone Skårdal; Laitala, Kirsi (Peer reviewed; Journal article, 2016-08-22)
      Cotton is the “natural” Choice and the dominating material in bed linen and sleepwear in Norway as in many other European countries. Regulation of temperature and humidity are important for good sleep, but they are not ...

    • Wool wash: Technical performance and Consumer Habits 

      Laitala, Kirsi; Klepp, Ingun Grimstad (Journal article; Peer reviewed, 2016)
      This paper discusses consumers’ wool washing habits and the possibilities for improving the laundering process with the aim of reducing the total environmental impacts of clothing consumption. Wool has great potential when ...

    • Young consumers in the digital era: The selfie effect 

      Berg, Lisbet (Journal article; Peer reviewed, 2018)
      This article investigates a mechanism named the selfie effect. By their frequent sharing of selfies on social media, perhaps displaying their cool new fashions or newly acquired tattoos, young people—unintentionally—help ...