Browsing SVA - Consumption Research Norway (SIFO) by Title
Now showing items 126-126 of 126
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Young consumers in the digital era: The selfie effect
(Journal article; Peer reviewed, 2018)This article investigates a mechanism named the selfie effect. By their frequent sharing of selfies on social media, perhaps displaying their cool new fashions or newly acquired tattoos, young people—unintentionally—help ...