SVA - Consumption Research Norway (SIFO)
Recent Submissions
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Frihet og vennskap. Om ungdom og rusopplevelser
(Peer reviewed; Journal article, 2025)De fleste norske ungdommer eksperimenterer med alkohol i løpet av tenårene, og det finnes en rekke forskningsbidrag som undersøker sårbarhetsfaktorer for tidlig alkoholdebut eller belyser de negative konsekvensene av ungdoms ... -
Clothing care
(Chapter; Peer reviewed, 2024)Caring includes various activities that are undertaken to sustain ourselves, other people, objects, as well as the environment in our everyday lives. We take good care of what we value and cherish. This applies to clothes, ... -
Who can stop the greenwashing
(Chapter; Peer reviewed, 2024)This chapter asks: Who can stop greenwashing? It uses the Norwegian Consumer Agency warning that the Higg Materials Sustainability Index (Higg MSI) tool in the form of a consumer-facing label could not be used in marketing ... -
Exploring consumer segments for online food provisioning services: Online supermarkets vs. alternative food networks
(Peer reviewed; Journal article, 2024)Recent years have witnessed a surge in online food provisioning services spanning from online mass retail to alternative food networks with digital sales platforms. Hence, enhancing our understanding of consumer preferences ... -
Intra-Acting With Technology During Remote Fieldwork in Homes: Curating Video Interviews and Drawing Methods
(Peer reviewed; Journal article, 2023)The ubiquity of remote research practices and the increased adoption of videoconferencing tools are forcing researchers to pay attention to the features of these technologies and how they shape the research encounter. This ... -
Gender, fashion, sustainability
(Clothing Cultures;, Peer reviewed; Journal article, 2025)The ability to affect sustainability outcomes is often culturally gendered. This article examines sustainability practices in fashion in the light of core themes in the gender and sustainability literature, drawing upon a ... -
Troubleshooting the connected home: Exploring the perspectives of non-initiators
(Convergence. The International Journal of Research into New Media Technologies;, Peer reviewed; Journal article, 2024)Living with technology often entails work related to management and repair of it. The emerging literature on the work that goes into managing home networks and digital technologies has described it as ‘digital housekeeping’. ... -
Shipping on Social Media – Early Adolescents Playfully Exploring Relationships
(Peer reviewed; Journal article, 2024)Shipping, a play on relationship, is a novel, yet ambiguous, social media practice. Shipping is a practice of playful, romantic pairing of peers on social media platforms, typically on anonymous accounts. At times, shipping ... -
The low self-efficacy trap: why people with vulnerabilities experience prolonged periods with payment problems
(Peer reviewed; Journal article, 2024)Introduction: Societies place a responsibility on individuals to pay what they owe on time, establishing a coercive apparatus for debt collection and enforcement when they do not, coupled with consumer protection and debt ... -
“You don’t have to share every single small moment on social media” Exploring Tensions Between Parents and Children in Sharenting Practices
(Peer reviewed; Journal article, 2024)Sharenting – parents’ content sharing about their children on social media in the form of text, image, or video – is a widespread phenomenon internationally. However, research on sharenting is scarce in a Nordic context, ... -
Towards Algorithmic Luddism: class politics in data capitalism
(Peer reviewed; Journal article, 2024)This article examines responses to inequalities (re)produced by algorithms, particularly affecting disadvantaged social strata. Positioning class politics at the centre of the analysis of data capitalism, we turn attention ... -
Hypothetical mechanisms driving physical activity levels in ethnic minority groups living in Europe: a systematically identified evidence-based conceptual systems model
(Peer reviewed; Journal article, 2024)Background In Europe, physical activity levels tend to be lower in ethnic minority groups than the general population. Interventions and policies based on research examining isolated determinants of physical activity have ... -
Green marketing in the fashion industry: a critical analysis of sustainability narratives
(Peer reviewed; Journal article, 2025)Green marketing is widely used by the fashion industry to address growing consumer awareness of environmental issues. However, such marketing tends to portray fashion in ways that benefit the industry and not necessarily ... -
Decentering Durability: Decarbonizing and Decolonizing Ideas and Practices of Long-Lasting Clothes
(Peer reviewed; Journal article, 2024)Durability is widely recognized as a key feature of materially resourceful, lower-carbon clothing lives. Yet most of what is known about long-lasting garments is rooted in Euro-American ways of thinking, and reproduces its ... -
Including societal actors in R&D - Different expectations, different responsibilities
(Chapter, 2024)The outcomes of research and development (R&D) have profoundly influenced mod- ern societies. Not all outcomes have been good or beneficial. It is against this back- drop one can understand the call for governance of R&D. ... -
Platform cooperatives in the sharing economy: How market challengers bring change from the margins
(Peer reviewed; Journal article, 2024)The now-mature sharing economy has not delivered on its original utopian promises. Instead of providing prosocial benefits for consumers and society, incumbent platforms dominate monopolistic markets. In this article, we ... -
Ecologies of friction in digital platform investment
(Peer reviewed; Journal article, 2024)Digital platforms are underpinned by the ideal of a frictionless market, obscuring the simultaneous practices of market monopolisation and the restriction of consumer choice and movement. This concurrent removal and erection ... -
Norwegian engagement with RRI and the propagation of RRI by the Research Council of Norway
(Chapter, 2024)Country profiles for the uptake and engagement with responsible research and innovation (RRI) show remarkable differences. Likewise, the role of research funders in instigating changes in the science system is widely ... -
Implications of Childhood Autism Spectrum Disorder for Maternal Employment: United States vs. Norway
(Peer reviewed; Journal article, 2024)Objectives A country’s social welfare system may play an important role in maternal employment. This study compared the labor market participation of mothers of children within the United States (U.S.) and Norway to examine ... -
Decentering Durability: Decarbonizing and Decolonizing Ideas and Practices of Long-Lasting Clothes
(Peer reviewed; Journal article, 2024)Durability is widely recognized as a key feature of materially resourceful, lower-carbon clothing lives. Yet most of what is known about long-lasting garments is rooted in Euro-American ways of thinking, and reproduces its ...
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