USING MOVING IMAGE TO FACILITATE STORYTELLING AS AN IDEATION METHODOLOGY AND A PLATFORM TO ENHANCE THE INTEGRATION OF INTERNATIONAL STUDENT COHORTS WITHIN PRODUCT DESIGN EDUCATION
Original version
Stoltenberg E, Firth R: USING MOVING IMAGE TO FACILITATE STORYTELLING AS AN IDEATION METHODOLOGY AND A PLATFORM TO ENHANCE THE INTEGRATION OF INTERNATIONAL STUDENT COHORTS WITHIN PRODUCT DESIGN EDUCATION. In: Bohemia E, Buck L, Eriksen, Kovacevic A, Ovesen, Tollestrup C. Design Education: Collaboration and Cross-Disciplinarity. Proceedings of the 18th International Conference on Engineering and Product Design Education, Aalborg University, Denmark, 8th-9th September 2016, 2016. The Design Society p. 362-367Abstract
The
use
of moving
image
within
HE
(Higher
Education)
Product
Design
is increasing
. Here,
film
is
commonly
used
as
a tool
for
the
presentation
of concepts
or finished
object
s, as an instructional
tool,
and
in user
observations
and
research.
Iteration
techniques
that
engage
moving
images
to support
sketching
and
reflection
processes
are
starting
to become
more
visible
in the
methodologies
of product
designers.
As
international
collaboration
becomes
a key
focus
to many
university
development
strategies,
the
increase
in international
student
intake
can
create
challenges
when
managing
language,
culture
and
different
prior
learning
approaches.
Nonetheless,
research
that
addresses
filmmaking
as
ideation
and
its impact
on
the
integration
of multicultural
and/or
international
student
cohorts
is rare
.
This
led
to the
research
question:
How
can
storytelling
through
moving
image
be used
as
an ideation
methodology
and
as
a platform
to enhance
the
integration
of international
student
cohorts
within
HE
Product
Design?
To
answer
that
question,
this
paper
presents,
analyses,
and
discusses
a series
of case
studies
that
illustrate
examples
of the
use
of filmmaking
workshops
within
HE
Product
Design.
The
studies
were
conducted
over
several
years
in collaboration
with
international
exchange
partners
at
universities
in Scotland,
Norway
and
China.
A precedent
that
simple
and
accessible
film
editing
software
should
be used
to encourage
clear
and
engaging
storytelling
, rather
than
style
and
effects,
underpinned
each
workshop.
The
methodology
of filmmaking
proved
to be a useful
tool
for
breaking
down
cultural
and
language
barriers.
It also
proved
to be an effective
tool
for
ideation
processes.