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USING MOVING IMAGE TO FACILITATE STORYTELLING AS AN IDEATION METHODOLOGY AND A PLATFORM TO ENHANCE THE INTEGRATION OF INTERNATIONAL STUDENT COHORTS WITHIN PRODUCT DESIGN EDUCATION

Stoltenberg, Einar; Firth, Richard
Peer reviewed, Chapter
Published version
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URI
https://hdl.handle.net/10642/4224
Date
2016
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  • TKD - Institutt for produktdesign [130]
Original version
Stoltenberg E, Firth R: USING MOVING IMAGE TO FACILITATE STORYTELLING AS AN IDEATION METHODOLOGY AND A PLATFORM TO ENHANCE THE INTEGRATION OF INTERNATIONAL STUDENT COHORTS WITHIN PRODUCT DESIGN EDUCATION. In: Bohemia E, Buck L, Eriksen, Kovacevic A, Ovesen, Tollestrup C. Design Education: Collaboration and Cross-Disciplinarity. Proceedings of the 18th International Conference on Engineering and Product Design Education, Aalborg University, Denmark, 8th-9th September 2016, 2016. The Design Society p. 362-367  
Abstract
The

use

of moving

image

within

HE

(Higher

Education)

Product

Design

is increasing

. Here,

film

is

commonly

used

as

a tool

for

the

presentation

of concepts

or finished

object

s, as an instructional

tool,

and

in user

observations

and

research.

Iteration

techniques

that

engage

moving

images

to support

sketching

and

reflection

processes

are

starting

to become

more

visible

in the

methodologies

of product

designers.

As

international

collaboration

becomes

a key

focus

to many

university

development

strategies,

the

increase

in international

student

intake

can

create

challenges

when

managing

language,

culture

and

different

prior

learning

approaches.

Nonetheless,

research

that

addresses

filmmaking

as

ideation

and

its impact

on

the

integration

of multicultural

and/or

international

student

cohorts

is rare

.

This

led

to the

research

question:

How

can

storytelling

through

moving

image

be used

as

an ideation

methodology

and

as

a platform

to enhance

the

integration

of international

student

cohorts

within

HE

Product

Design?

To

answer

that

question,

this

paper

presents,

analyses,

and

discusses

a series

of case

studies

that

illustrate

examples

of the

use

of filmmaking

workshops

within

HE

Product

Design.

The

studies

were

conducted

over

several

years

in collaboration

with

international

exchange

partners

at

universities

in Scotland,

Norway

and

China.

A precedent

that

simple

and

accessible

film

editing

software

should

be used

to encourage

clear

and

engaging

storytelling

, rather

than

style

and

effects,

underpinned

each

workshop.

The

methodology

of filmmaking

proved

to be a useful

tool

for

breaking

down

cultural

and

language

barriers.

It also

proved

to be an effective

tool

for

ideation

processes.
Publisher
The Design Society

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