Blar i SAM - Handelshøyskolen på emneord "Standardization"
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Digital Servitization: Strategies for Handling Customization and Customer Interaction
(Chapter; Peer reviewed, 2021-07-27)This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the ...