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dc.contributor.authorGulden, Toreen_US
dc.date.accessioned2014-02-24T09:14:32Z
dc.date.available2014-02-24T09:14:32Z
dc.date.issued2013en_US
dc.identifier.citationGulden, T. (2013). Modelling of memories through design I B. Bohemia, W. Ion, A. Kovacevic, J. Lawlor, M. McGrath, . McMahon, ... & D. Tormey, Design Education - Growing Our Future. Proceedings of the 15th International Conference on Engineering and Product Design Education (s. 710-716 ). Wiltshire: The Design Societyen_US
dc.identifier.isbn978-1-904670-42-1en_US
dc.identifier.otherFRIDAID 1086589en_US
dc.identifier.urihttps://hdl.handle.net/10642/1866
dc.description.abstractThis article explores how to design for product longevity. The design approach Contexts of Experience (COE) makes the basis for this interdisciplinary study which combines research on consumer-product attachment (CPA) and related psychological mechanisms, design and design practice. The conceptual design approach COE was explored through a case study with student projects on master's level in product design and interviews. One specific project namely the “Spa radiator” that to a great extent infused various experiences as part of the product made the main subject for this study. Through the case analysis done by concept mapping, five different Levels of Activation (LoA) were disclosed: cognitive, motional, relational, perceptive and imaginative. The activation dimension identified is argued to have emerged primarily through the process of making experiences for different contexts of use and the awareness of psychological mechanisms, facilitated by the COE approach. The COE approach seems therefore to contribute to the making of products that facilitate the modeling of memories and associations through user activation. As these emotions and thoughts are potentially tied up to the product it seems essential to create functions that elicit different levels of activation in order to design for product longevity and hence the environment. Memories can furthermore contribute to the commercial value of products since the experiences they elicit are closely tied to brand value. The LoA is therefore suggested as an analytical and creative tool in order to evaluate the ability of a design concept to stimulate CPA, in addition to the COE approachen_US
dc.language.isoengen_US
dc.publisherThe Design Societyen_US
dc.subjectProduct longevityen_US
dc.subjectProduct attachmenten_US
dc.subjectActivationen_US
dc.subjectSustainabilityen_US
dc.subjectVDP::Teknologi: 500::Industri- og produktdesign: 640en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Psykologi: 260en_US
dc.titleModelling of memories through designen_US
dc.typeChapteren_US
dc.typePeer revieweden_US
dc.description.versionUtgivers pdfen_US
dc.identifier.doifulltext https://oda.hio.no/jspui/bitstream/10642/1866/1/1086589.pdf


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