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dc.contributor.authorElgersma, Ingeborg Hess
dc.contributor.authorFretheim, Atle
dc.contributor.authorIndseth, Thor
dc.contributor.authorMunch, Anita Thorolvsen
dc.contributor.authorJohannessen, Live Bøe
dc.contributor.authorHansen, Christine Engh
dc.date.accessioned2022-08-10T13:17:16Z
dc.date.available2022-08-10T13:17:16Z
dc.date.created2022-04-19T18:55:54Z
dc.date.issued2022-03-24
dc.identifier.citationJournal of Medical Internet Research. 2022, 24 (3), .en_US
dc.identifier.issn1438-8871
dc.identifier.urihttps://hdl.handle.net/11250/3011151
dc.description.abstractBackground: A low test positivity rate is key to keeping the COVID-19 pandemic under control. Throughout the pandemic, several migrant groups in Norway have seen higher rates of confirmed COVID-19 and related hospitalizations, while test positivity has remained high in the same groups. The Norwegian government has used several platforms for communication, and targeted social media advertisements have in particular been an important part of the communication strategy to reach these groups. Objective: In this study, we aimed to investigate whether such a targeted Facebook campaign increased the rate of COVID-19 tests performed in certain migrant groups. Methods: We randomly assigned 386 Norwegian municipalities and city districts to intervention or control groups. Individuals born in Eritrea, Iraq, Pakistan, Poland, Russia, Somalia, Syria, and Turkey residing in intervention areas were targeted with a social media campaign aiming at increasing the COVID-19 test rate. The campaign message was in a simple language and conveyed in the users’ main language or in English. Results: During the 2-week follow-up period, the predicted probability of having a COVID-19 test taken was 4.82% (95% CI 4.47%-5.18%) in the control group, and 5.58% (95% CI 5.20%-5.99%) in the intervention group (P=.004). Conclusions: Our targeted social media intervention led to a modest increase in test rates among certain migrant groups in Norway.en_US
dc.language.isoengen_US
dc.publisherJMIR Publicationsen_US
dc.relation.ispartofseriesJournal of Medical Internet Research;Vol 24, No 3 (2022): March
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.subjectCOVID-19en_US
dc.subjectSARS-CoV-2en_US
dc.subjectSocial mediaen_US
dc.subjectCluster randomized trialsen_US
dc.subjectNonpharmaceutical interventionsen_US
dc.subjectMigrantsen_US
dc.subjectPublic healthen_US
dc.subjectTestingen_US
dc.titleThe Evaluation of a Social Media Campaign to Increase COVID-19 Testing in Migrant Groups: Cluster Randomized Trialen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© Ingeborg Hess Elgersma, Atle Fretheim, Thor Indseth, Anita Thorolvsen Munch, Live Bøe Johannessen, Christine Engh Hansenen_US
dc.source.articlenumbere34544en_US
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2
dc.identifier.doihttps://doi.org/10.2196/34544
dc.identifier.cristin2017693
dc.source.journalJournal of Medical Internet Researchen_US
dc.source.volume24en_US
dc.source.issue3en_US
dc.source.pagenumber1-10en_US


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