(Against a) Theory of Audience Engagement
dc.contributor.author | Steensen, Steen | |
dc.contributor.author | Ferrer Conill, Raul | |
dc.contributor.author | Peters, Chris | |
dc.date.accessioned | 2020-08-07T10:35:22Z | |
dc.date.accessioned | 2020-09-30T14:23:40Z | |
dc.date.available | 2020-08-07T10:35:22Z | |
dc.date.available | 2020-09-30T14:23:40Z | |
dc.date.issued | 2020-07-07 | |
dc.identifier.citation | Steensen S, Ferrer Conill, Peters. (Against a) Theory of Audience Engagement. Journalism Studies. 2020 | en |
dc.identifier.issn | 1461-670X | |
dc.identifier.issn | 1461-670X | |
dc.identifier.issn | 1469-9699 | |
dc.identifier.uri | https://hdl.handle.net/10642/8985 | |
dc.description.abstract | Audience engagement has become a key concept in contemporary discussions on how news companies relate to the public and create sustainable business models. These discussions are irrevocably tied to practices of monitoring, harvesting and analyzing audience behaviours with metrics, which is increasingly becoming the new currency of the media economy. This article argues this growing tendency to equate engagement to behavioural analytics, and study it primarily through quantifiable data, is limiting. In response, we develop a heuristic theory of audience engagement with news comprising four dimensions—the technical-behavioural, emotional, normative and spatiotemporal—and explicate these in terms of different relations of engagement between human-to-self, human-to-human, human-to-content, human-to-machine, and machine-to-machine. Paradoxically, this model comprises a specific theory of audience engagement while simultaneously making visible that constructing a theory of audience engagement is an impossible task. The article concludes by articulating methodological premises, which future empirical research on audience engagement should consider. | en |
dc.description.sponsorship | Raul Ferrer-Conill’s research is supported by the Ander Foundation: Anne Marie och Gustav Anders Stiftelse för mediaforskning. Chris Peters’ work on this article is part of the research project “Beyond the Here and Now of News”, funded by the Independent Research Fund Denmark under grant number 8018-00061B. | en |
dc.language.iso | en | en |
dc.publisher | Taylor & Francis | en |
dc.relation.ispartofseries | Journalism Studies;Volume 21, 2020 - Issue 12 | |
dc.relation.uri | https://www.tandfonline.com/doi/full/10.1080/1461670X.2020.1788414 | |
dc.rights | © 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. | en |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Audience engagements | en |
dc.subject | Behavioural dimensions | en |
dc.subject | Emotionality | en |
dc.subject | Metrics | en |
dc.subject | Normative dimensions | en |
dc.subject | Spatiotemporal aspects | en |
dc.title | (Against a) Theory of Audience Engagement | en |
dc.type | Journal article | en |
dc.type | Peer reviewed | en |
dc.date.updated | 2020-08-07T10:35:22Z | |
dc.description.version | publishedVersion | en |
dc.identifier.doi | https://dx.doi.org/10.1080/1461670X.2020.1788414 | |
dc.identifier.cristin | 1822182 | |
dc.source.journal | Journalism Studies |
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Except where otherwise noted, this item's license is described as © 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.