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dc.contributor.authorSteensen, Steen
dc.contributor.authorFerrer Conill, Raul
dc.contributor.authorPeters, Chris
dc.date.accessioned2020-08-07T10:35:22Z
dc.date.accessioned2020-09-30T14:23:40Z
dc.date.available2020-08-07T10:35:22Z
dc.date.available2020-09-30T14:23:40Z
dc.date.issued2020-07-07
dc.identifier.citationSteensen S, Ferrer Conill, Peters. (Against a) Theory of Audience Engagement. Journalism Studies. 2020en
dc.identifier.issn1461-670X
dc.identifier.issn1461-670X
dc.identifier.issn1469-9699
dc.identifier.urihttps://hdl.handle.net/10642/8985
dc.description.abstractAudience engagement has become a key concept in contemporary discussions on how news companies relate to the public and create sustainable business models. These discussions are irrevocably tied to practices of monitoring, harvesting and analyzing audience behaviours with metrics, which is increasingly becoming the new currency of the media economy. This article argues this growing tendency to equate engagement to behavioural analytics, and study it primarily through quantifiable data, is limiting. In response, we develop a heuristic theory of audience engagement with news comprising four dimensions—the technical-behavioural, emotional, normative and spatiotemporal—and explicate these in terms of different relations of engagement between human-to-self, human-to-human, human-to-content, human-to-machine, and machine-to-machine. Paradoxically, this model comprises a specific theory of audience engagement while simultaneously making visible that constructing a theory of audience engagement is an impossible task. The article concludes by articulating methodological premises, which future empirical research on audience engagement should consider.en
dc.description.sponsorshipRaul Ferrer-Conill’s research is supported by the Ander Foundation: Anne Marie och Gustav Anders Stiftelse för mediaforskning. Chris Peters’ work on this article is part of the research project “Beyond the Here and Now of News”, funded by the Independent Research Fund Denmark under grant number 8018-00061B.en
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.relation.ispartofseriesJournalism Studies;Volume 21, 2020 - Issue 12
dc.relation.urihttps://www.tandfonline.com/doi/full/10.1080/1461670X.2020.1788414
dc.rights© 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAudience engagementsen
dc.subjectBehavioural dimensionsen
dc.subjectEmotionalityen
dc.subjectMetricsen
dc.subjectNormative dimensionsen
dc.subjectSpatiotemporal aspectsen
dc.title(Against a) Theory of Audience Engagementen
dc.typeJournal articleen
dc.typePeer revieweden
dc.date.updated2020-08-07T10:35:22Z
dc.description.versionpublishedVersionen
dc.identifier.doihttps://dx.doi.org/10.1080/1461670X.2020.1788414
dc.identifier.cristin1822182
dc.source.journalJournalism Studies


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© 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Except where otherwise noted, this item's license is described as © 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.