Recent developments in information and communication technologies allow candidates for ofﬁce to engage in sophisticated messaging strategies to inﬂuence voter choice. We consider how access to different technologies inﬂuence the choice of policy platforms by candidates. We ﬁnd that when candidates can target messages to speciﬁc voter groups, platforms are more likely to be inefﬁcient. In particular, when candidates can run targeted campaigns, they commit to projects that beneﬁt small groups even when the social cost of these projects outweigh their beneﬁts. Our results are robust to negative advertising.
Games;Volume 10, Issue 3
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