User Experience (UX) and user engagement: a case study

Abstract

Aim and objectives The aim of the study is to understand to what extent User Experience strategies may positively impact users’ perception in a digital context such as the E-learning ones given by MOOCs, and to what extent User Experience is mostly enhanced by the technical and, or, human factor. The objectives are to discover if User Experience strategies allow and enhance users’ engagement in a digital learning context such as a MOOC, and to identify and clarify User Experience key drivers that boost the use of a digital learning environment such as a MOOC. Background E-learning environment such as MOOCs are on the cutting-edge nowadays. Another topic is nowadays on the cutting-edge and it is related to User Experience strategies that can boost users’ in the human and technical (digital) interaction with a context or a product. The User Experience may be positively exploited in MOOCs to set users’ engagement in the E-learning experience. Methodology The project research has chosen the single instrumental case study as qualitative research method developed with an online questionnaire, participants’ interactions observation and document analysis as data collection technique. Discussion The research has explored the impact of User Experience strategies over participants’ engagement and focused on the preferred key drivers for their experience Conclusion Participants have expressed their enthusiasm for all learning activities in which the interaction had been achieved through human assistance or review. The overall class has played a great role to enhance the learning experience according to the connectivist approach but the greater role have been attributed to author, co-authors and tutor. So the User Experience strategies still recall the importance of the human side in users’ engagement.