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User Experience (UX) and user engagement: a case study

Colombati, Carla
Master thesis
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URI
https://hdl.handle.net/10642/5013
Date
2015
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  • SAM - Joint Master Degree in Digital Library Learning (DILL) [78]
Abstract
Aim and objectives

The aim of the study is to understand to what extent User Experience strategies may positively impact

users’ perception in a digital context such as the E-learning ones given by MOOCs, and to what extent

User Experience is mostly enhanced by the technical and, or, human factor. The objectives are to

discover if User Experience strategies allow and enhance users’ engagement in a digital learning context

such as a MOOC, and to identify and clarify User Experience key drivers that boost the use of a digital

learning environment such as a MOOC.

Background

E-learning environment such as MOOCs are on the cutting-edge nowadays. Another topic is nowadays

on the cutting-edge and it is related to User Experience strategies that can boost users’ in the human and

technical (digital) interaction with a context or a product. The User Experience may be positively

exploited in MOOCs to set users’ engagement in the E-learning experience.

Methodology

The project research has chosen the single instrumental case study as qualitative research method

developed with an online questionnaire, participants’ interactions observation and document analysis as

data collection technique.

Discussion

The research has explored the impact of User Experience strategies over participants’ engagement and

focused on the preferred key drivers for their experience

Conclusion

Participants have expressed their enthusiasm for all learning activities in which the interaction had been

achieved through human assistance or review. The overall class has played a great role to enhance the

learning experience according to the connectivist approach but the greater role have been attributed to

author, co-authors and tutor. So the User Experience strategies still recall the importance of the human

side in users’ engagement.
Description
Joint Master Degree in Digital Library Learning (DILL)
Publisher
Oslo and Akershus University College of Applied Sciences

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