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Money Talks: The role of communication in monetizing knowledge value

Breunig, Karl Joachim; Roberts, Hanno
Journal article, Peer reviewed
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ID157_Money+Talks_IFKAD_full+paper.pdf (221.3Kb)
URI
https://hdl.handle.net/10642/4783
Date
2015
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  • SAM - Handelshøyskolen [369]
Original version
Spender, J.-C.; Schiuma, G; Albino, V [Eds.] Culture, Innovation and Entrepeneurship: connecting the knowledge dots p. 502-513 Proceedings IFKAD..., Institute of Knowledge Assets Management (IKAM), 2015  
Abstract
Purpose

–

This paper

argues

that

networked

knowledge flows constitute the antecedences

of knowledge

-

based value creation

, and demonstrate that

the knowledge flows themselves

can be approximated by particular communication roles within the network

.

Our argument

originates from

intellectual capital and knowledge management

concepts

and

infuses

it with

insight

s

from

the fields

of management control systems

and

communication theory

,

emphasizing

how specific communication roles are

focal points

in capturing knowledge

value creation and its

subsequent

monetization.

Building on the perspective of knowledge as a flow, and postulati

ng that value is based

on knowledge

-

in

-

use

–

rather than knowledge possession

–

this paper address the research

question:

How can we express knowledge in such a way that it can be monetized and opened

up for specific managerial interventions

?

Design/metho

dology/approach

–

This is a conceptual paper where w

e

selectively

combine management control systems

design

with communication theory

,

and explain how

the role of communication is

the missing link between high

-

level knowledge resource

management and

instrumental approaches

in capturing knowledge value and allow

ing

for

a connection with monetary value.

Originality/value

–

The contribution of this paper

consists of

five propositions for future

research on how management accounting and control systems can be brought to bear

o

n

knowledge management

if

the

communication

aspect

is

given

primary

attention

.

Practical implications

–

We identify two fundamental premises for

the monetization of

knowledge resources. First, in order to be valuable, knowledge resources need to be

deployed and utilized rather then be merely possessed (owned). This resonates with

intellectual capital research emphasizing the need to visualize and

identify

knowledge

process rather than

measuring and managing

knowledge stocks and assets

. Second,

2

following a network argument, the communication of knowledge between network nodes,

implies that monetization is based on designing, developing, maintaining,

and growing

boundary spanning

individuals

/teams

in conjoint

specific arenas

that are taske

d with

knowledge value creation.

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