What is Nordic Media Business Research? An analysis of major research outlets

Abstract

Media business research has been growing rapidly in the Nordic region. In a highly internationalised field of research, is there a line of enquiry that is distinctively Nordic? Based on an analysis of papers and articles presented at NordMedia or published in the two major journals, we find that, compared with other nationalities, Nordic researchers are on average more open to apply qualitative methods, more likely to study specific media platforms (e.g. newspapers and TV) and less likely to study general media phe- nomena. Nordic researchers are also more likely to have a policy perspective and less likely to use innovation as the theoretical prism.