What is Nordic Media Business Research? An analysis of major research outlets
Journal article, Peer reviewed
Published version
View/ Open
Date
2016Metadata
Show full item recordCollections
Abstract
Media business research has been growing rapidly in the Nordic region. In a highly
internationalised field of research, is there a line of enquiry that is distinctively Nordic?
Based on an analysis of papers and articles presented at NordMedia or published in the
two major journals, we find that, compared with other nationalities, Nordic researchers
are on average more open to apply qualitative methods, more likely to study specific
media platforms (e.g. newspapers and TV) and less likely to study general media phe-
nomena. Nordic researchers are also more likely to have a policy perspective and less
likely to use innovation as the theoretical prism.