Browsing Fakultet for teknologi, kunst og design (TKD) by Journals "Journal of Business Research"
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The cues that matter: Screening for quality signals in the ex ante phase of buying professional services
(Journal of Business Research;Volume 98, May 2019, Journal article; Peer reviewed, 2019-02-21)Service quality has become a central driver of competitive advantage and value creation. However, due to information asymmetries, many clients find it difficult to assess the service providers' quality ex ante. Nonetheless, ...