Exploration of intuitive wayfinding

Abstract

Every day we encounter wayfinding in some way. Either if it is road signage, at your job, in your local shopping mall. If it works, it is easy to take it for granted. While if it is lacking or not intuitive, it could potentially badly affect your entire day. This project focus on exploring intuitive wayfinding. Theory, methods and ideation has led me into a better understanding on the topic. Jessheim Storsenter has been a case study. It is a mall that has been expanded multible times during the years, and mainly consists of three buildings. Looking into their long history has been important for the project. By observing and documenting existing solutions, as well as interviewing people I could analyze and uncover needs. Ideation led to a proposed concept. It remains to see if it really is intuitive.