Hvilke faktorer påvirker forbrukernes spisemønster av fisk og sjømat?

Abstract

Gjennom en spørreundersøkelse blant nordmenn finner vi at de fleste mener at fisk smaker godt. Vi finner videre at det er vanlig å spise fisk/sjømat til middag 1-2 ganger i uken. Dvs. det spises mindre fisk enn anbefalingene i kostholdsrådene. Kvinner er mer positive enn menn til å spise fisk. De over 60 år spiser fisk oftere enn de yngre. Sammenlignet med 2019, er det flere nå som sier at matvarer er for dyre i Norge og at sunn mat er dyrt. Pris er en viktig hindring for å spise mer fisk, men smak, kvalitet og tilberedning spiller også en stor rolle.

From a survey among Norwegians, we find that most agree with the statement that fish has a good taste. We also find it is common to eat fish/seafood for dinner 1-2 times a week. That is, Norwegians eat less fish as recommended in the dietary recommendations. Women are more positive towards eating fish than men. People over 60 years of age, more often eat fish compared to younger people. Compared with 2019, more Norwegians say these days that food is too expensive in Norway and that healthy food is expensive. Price is an important barrier for eating more fish, however taste, quality and cooking also play a large role.