• Natural and Sustainable? Consumers’ Textile Fiber Preferences 

      Sigaard, Anna Schytte; Laitala, Kirsi (Peer reviewed; Journal article, 2023)
      Textile fibers have become a major issue in the debate on sustainable fashion and clothing consumption. While consumers are encouraged to choose more sustainable and circular textile materials, studies have indicated ...
    • Reducing Plastic in Consumer Goods: Opportunities for Coarser Wool 

      Løvbak Berg, Lisbeth; Klepp, Ingun Grimstad; Sigaard, Anna Schytte; Broda, Jan; Rom, Monika; Kobiela-Mendrek, Katarzyna (Fibers;Volume 11 / Issue 2, Peer reviewed; Journal article, 2023)
      Production and use of plastic products have drastically increased during the past decades and their environmental impacts are increasingly spotlighted. At the same time, coarse wool, a by-product of meat and dairy production, ...