Browsing Publikasjoner fra Cristin by Author "Fagerstrøm, Asle"
Now showing items 1-3 of 3
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Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
Pawar, Sanchit; Fagerstrøm, Asle; Sigurdsson, Valdimar; Arntzen, Erik (Peer reviewed; Journal article, 2023) -
An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation
Fagerstrøm, Asle; Richartz, Philip; Arntzen, Erik; Sigurdsson, Valdimar (Procedia Computer Science;Volume 181, Peer reviewed; Journal article, 2021-02-22)This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ... -
Motivating Events at the Point of Online Purchase: An Online Business-to-Business Retail Experiment
Fagerstrøm, Asle; Arntzen, Erik; Volden, Marius (Procedia Computer Science;Volume 181, Peer reviewed; Journal article, 2021-02-22)The point of online purchase includes the location and conditions in which an online transaction takes place. The term usually comprises the presentation of the products available for purchase by consumers as well as the ...