Activism as political action in Uganda: The role of social media

Abstract

The article discusses political activism in Uganda and the role of social media. It focuses on two specific cases, the 2011 ‘Walk-to-Work’ and the 2017 ‘Pads4Girls’ campaigns in order to contribute to better understanding of the ever-evolving dynamic between political activism and the media in such campaigns. A disputed presidential election in 2011 in Uganda prompted opposition politicians to call nationwide protests. The architects of the protests hoped this would eventually lead to the downfall of Museveni’s newly elected government. The ‘Pads4Girls’ campaign on the other hand, was spearheaded by a female academic activist and provoked unprecedented response from politicians across the political divide, activists and unaffiliated individuals who added weight to the campaign. The article’s discussions feed into a broader conversation on the interaction of media and politics in semi-democratic contexts such as Uganda, where attempts to curtail media freedom and freedom of expression are frequent.