A Suburban Dreamscape Outshining Urbanism: The Case of Housing Advertisements
dc.contributor.author | Skrede, Joar | |
dc.contributor.author | Andersen, Bengt | |
dc.date.accessioned | 2019-11-14T14:08:56Z | |
dc.date.accessioned | 2019-11-15T09:52:16Z | |
dc.date.available | 2019-11-14T14:08:56Z | |
dc.date.available | 2019-11-15T09:52:16Z | |
dc.date.issued | 2019 | |
dc.identifier.citation | Skrede J, Andersen B. A Suburban Dreamscape Outshining Urbanism: The Case of Housing Advertisements. Space and Culture. 2019:1-13 | en |
dc.identifier.issn | 1206-3312 | |
dc.identifier.issn | 1206-3312 | |
dc.identifier.issn | 1552-8308 | |
dc.identifier.uri | https://hdl.handle.net/10642/7832 | |
dc.description.abstract | Cities and suburbs are often constructed as different socio-spatial entities to afford different ways of life. Although that dichotomy has been challenged, it has maintained its popularity in academic discourse. As with many European cities, the municipality of Oslo—the capital of Norway—is experiencing population growth. To provide sufficient accommodation for its inhabitants, the municipality has adopted a compact-city strategy to prevent urban sprawl. However, in 2018, a major private housing developer launched an advertising campaign that promoted the benefits of living in the suburbs rather than in dense urban environments. Using concepts that were adopted from “social semiotics,” this article demonstrates how specific uses of semiotic resources can create a suburban dreamscape that can potentially attract urbanites to suburbia. | en |
dc.description.sponsorship | The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by The Research Council of Norway, grant numbers 160010/F40 and 259888. | en |
dc.language.iso | en | en |
dc.publisher | SAGE Publications | en |
dc.relation.ispartofseries | Space and Culture;First published online May 21, 2019 | |
dc.rights | This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). | en |
dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | |
dc.subject | Social semiotics | en |
dc.subject | Cities | en |
dc.subject | Suburbs | en |
dc.subject | Family lifes | en |
dc.subject | Nostalgia | en |
dc.title | A Suburban Dreamscape Outshining Urbanism: The Case of Housing Advertisements | en |
dc.type | Journal article | en |
dc.type | Peer reviewed | en |
dc.date.updated | 2019-11-14T14:08:56Z | |
dc.description.version | publishedVersion | en |
dc.identifier.doi | https://dx.doi.org/10.1177/1206331219850443 | |
dc.identifier.cristin | 1688832 | |
dc.source.journal | Space and Culture | |
dc.relation.projectID | Norges forskningsråd: 259888 |
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