Browsing SAM - Joint Master Degree in Digital Library Learning (DILL) by Subject "Marketing strategies"
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A case study of library professionals’ attitudes towards marketing electronic resources in Oslo and Akershus University College of Applied Science
(Master thesis, 2012)Marketing as a commercial term has already been implemented in the public sectors for example library. There are a lot of research studies paid attentions to marketing policies, activities as well as users. Meanwhile, there ...