Browsing SVA - Consumption Research Norway (SIFO) by Author "Prexl, Katja-Maria"

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Moving Consumers along the Innovation Adoption Curve: A New Approach to Accelerate the Shift toward a More Sustainable Diet

Gonera, Antje; Svanes, Erik; Bugge, Annechen Bahr; Hatlebakk, Malin Myrseth; Prexl, Katja-Maria; Ueland, Øydis (Sustainability;Volume 13 / Issue 8, Peer reviewed; Journal article, 2021-04-16)

Unsustainable food production and consumption contribute to greenhouse gas emissions and global warming. Adopting a more plant-based diet has been identified as a necessary change toward a more sustainable food system. In ...