Browsing SVA - Norwegian Institute for Urban and Regional Research (NIBR) by Subject "Visual marketing"
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Selling homes: the polysemy of visual marketing
(Social Semiotics;, Journal article; Peer reviewed, 2020-05-19)In this article, we will demonstrate how a social semiotic reading of a housing advertisement campaign differs from the audience reception of it. We have talked to the campaign’s producer – the Norwegian housing developer ...