|Hornmoen, H. (2010). “Making us see science” : visual images in popular science articles and science journalism. Journalistica, (2), 79-99
|The article explores how scientific research and scientists are
represented visually in popular science and science journalism.
It discusses communicative functions and cultural meanings of
visual elements in science stories. Drawing on concepts from the
visual grammar developed by Gunther Kress and Theo van Leeuwen,
the author indicates how different kinds of modality are used to
address the audience in popular science articles in Scientific
American and Illustrert Vitenskap (a Scandinavian magazine).
It is argued that the visual elements in popular scientific magazines
are conventionally arranged in a manner coinciding with a pedagogical/
educational intent typical of much popular science, taking the
readers from a reality they are presumed to have experienced towards
more abstract scientific knowledge. However, the two magazines
analyzed differ markedly with respect to the audience competence
that they implicate in their visual representations. The level
of visual abstraction in Scientific American contributes to creating
an identity for its audience as belonging to well-educated and advanced
elites, as opposed to the images of Illustrert Vitenskap,
where the emphasis is to a larger extent on a naturalistic coding.
The author goes on to discuss how photographs, visual composition
and verbal text work together in a multimodal rhetoric typical of
many science and health stories in Norwegian newspapers.
|University of Southern Denmark
|Popular science articles
|VDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310
|“Making us see science” : visual images in popular science articles and science journalism
|Creative Commons License: CC-BY 3.0