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Menu Positioning on Web Pages. Does it Matter?

Murano, Pietro; Lomas, Tracey J.
Journal article, Peer reviewed
Creative commons attribution license 4.0 international
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URI
https://hdl.handle.net/10642/3161
Date
2015
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  • TKD - Institutt for informasjonsteknologi [858]
Original version
Murano, P., & Lomas, T. J. (2015). Menu Positioning on Web Pages. Does it Matter?. International Journal of Advanced Computer Science and Applications, 6(4).   http://dx.doi.org/10.14569/IJACSA.2015.060419
Abstract
This

paper concerns an investigation by the

authors into the efficiency and user opinions of menu positioning

in web pages. While the idea and use of menus on web pages

are

not new, the authors feel there is not enough empirical evidence

to help designers choo

se an appropriate menu position. We

therefore present the design and results of an empirical

experiment, investigating the usability of menu positioning on

web pages. A four condition experiment was conducted by the

authors. Each condition tested a differe

nt menu position. The

menu positions tested were left vertical, right vertical, top

horizontal and bottom horizontal. The context wa

s a fictitious

online store. The

results, based on statistical analysis and

statistically significant findings, suggest that

the top horizontal

and left vertical positioned menus incurred fewer errors and

fewer mouse clicks. Furthermore, the user satisfaction ratings

were in line with the effici

ency aspects observed.
Publisher
SAI Organization

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