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Do knowledge gains from public information campaigns persist over time? Results from a survey experiment on the Norwegian pension reform

Jakobsson, Niklas; Finseraas, Henning; Svensson, Mikael
Journal article, Peer reviewed
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URI
https://hdl.handle.net/10642/3124
Date
2015-05-21
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  • SVA - Norwegian Social Research (NOVA) [489]
Original version
FINSERAAS, H., JAKOBSSON, N., & SVENSSON, M. Do knowledge gains from public information campaigns persist over time? Results from a survey experiment on the Norwegian pension reform. Journal of Pension Economics and Finance, 1-10.   http://dx.doi.org/10.1017/S1474747215000098
Abstract
Government authorities use resources on information campaigns in order to inform citizens

about relevant policy changes. The motivation is usually that individuals sometimes are ill-

informed about the public policies relevant for their choices. In a survey experiment where

the treatment group was provided with public information material on the social security

system, we assess the short- and medium-term knowledge effects. We show that the short run

effects of the information on knowledge disappear completely within 4 months. The

fi

ndings

illustrate the limits of public information campaigns to improve knowledge about relevant

policy reforms.
Publisher
Cambridge University Press

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