| dc.description.abstract | A study into cultural identity, cultural communication and branding
within the jewellery design sector.
This paper aims to garner an understanding of what it is to be
Norwegian, what are the identifiers of the nation, what are the
behavioural quirks and consumer trends? How can these ideas be
communicated into a jewellery collection?
Readings are presented focussed around how people perceive
products, the thought processes we all go through when we assess
a product, how can I use it, what does it say about my culture,
what does it say about me, and ultimately do I like it?
The experience of buying, using and living with a product is
considered and explored as a narrative tool to build experiences
that have synergy with the subject matter of the paper and the
brand for which the collection is designed.
The paper concludes in the design and development of a
women’s jewellery collection for the fashion brand Moods
of Norway. The jewellery is manufactured in Silver and Gold
with surfaces that are, “Furet og værbitt, thus is the country
characterised in the national anthem.” (Busck, Arnold. 1995) | en_US |
