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What is Media Innovation?

dc.contributor.authorStorsul, Tanjaen_US
dc.contributor.authorKrumsvik, Arne H.en_US
dc.date.accessioned2014-01-10T10:22:50Z
dc.date.available2014-01-10T10:22:50Z
dc.date.issued2013en_US
dc.identifier.citationStorsul, T. & Krumsvik, A.H. (2013). What is Media Innovation? I T. Storsul & A.H. Krumsvik (Red.), Media Innovations. A multidisciplinary study of change (s.13-26 ). Gøteborg: Nordicomen_US
dc.identifier.isbn978-91-86523-65-7en_US
dc.identifier.otherFRIDAID 1031078en_US
dc.identifier.otherFRIDAID 1031080en_US
dc.identifier.urihttps://hdl.handle.net/10642/1753
dc.description.abstractIn order to understand and explain current developments in the media landscape, using the lens of innovation and innovation theory adds value to media research. This chapter gives a theoretical introduction to the concept of innovation. It argues that media innovations may be related to product innovation, process innovation, position innovation, paradigmatic innovation and social innovation, and that innovation may involve different degrees of novelty. The chapter also highlights key influences on innovation in the media: (1) technology, (2) market opportunities and user behaviour, (3) behaviour of competitors, (4) regulation, (5) industry norms, (6) company strategy, (7) leadership and vision, (8) organisational structure, (9) capacity and resources, and (10) culture and creativityen_US
dc.language.isoengen_US
dc.publisherNordicomen_US
dc.subjectMediaen_US
dc.subjectInnovation theoryen_US
dc.subjectUser behaviouren_US
dc.subjectTechnologyen_US
dc.subjectMarketen_US
dc.subjectCompany strategyen_US
dc.titleWhat is Media Innovation?en_US
dc.typeChapteren_US
dc.description.versionUtgivers pdfen_US


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