• Digital Servitization: Strategies for Handling Customization and Customer Interaction 

      Hydle, Katja Maria; Hellström, Magnus Mikael; Aas, Tor Helge; Breunig, Karl Joachim (Chapter; Peer reviewed, 2021-07-27)
      This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the ...
    • ORGANISING DEVELOPMENT PROCESSES: THE CASE OF PRODUCT-SERVICE SYSTEMS 

      Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael; Hydle, Katja Maria (Peer reviewed; Journal article, 2023)
      This study addresses the development of new integrated product–service systems (PSSs). Most empirical research on the organisation of development processes has focussed on new product development, new service development, ...
    • Product-Service Systems in the Digital Era: Deconstructing Servitisation Business Model Typologies 

      Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus Mikael; Hydle, Katja Maria (Chapter; Peer reviewed, 2021-07-27)
      The identification of business model typologies of servitised firms is part of a long research tradition. However, the relevance of many existing typologies in the contemporary context, in which digitalisation is central ...