Outfit of power

Abstract

This master´s research investigates how different outfits inspired by the superhero Superman might express identity, impact behavior, and provide possible explanations for this trend. Meanwhile the research focused on the movie adaptations of the character, it does not exclude the significance that he originated in the comic book medium. The idea is to illustrate the interaction of several aspects of popular culture and to emphasize the significance of dress and media in terms of the wearer's identity and psychological impact. The project aims to determine the topic by performing a discourse analysis of seven outfits that have incorporated emblems of the superhero Superman and have been posted on the social platform Instagram. The research is primarily concerned with the visual expression, as well as the context in which it is delivered. Hermeneutic methodology is employed with the intention of providing a thorough comprehension of all the constituent parts of the outcome as well as of my own perception of the topic. This will be examined and ultimately lead to a conclusion and a solution to the issue by fusing the analysis' results with multidisciplinary theoretical perspectives. The project's topics includes; fandom, celebrity culture, fashion theory, and Erving Goffman's concepts of self-representation via performance.