BRYR – et dialogverktøy om klimahensyn for kommunikasjonsbyråer En praktisk-teoretisk studie av norske kommunikasjonsbyråers utfordringer og muligheter ved klimahensyn – et økonomisk perspektiv
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This master's thesis examines which opportunities and challenges communication agencies can face regarding their climate impact. Communication agencies have an opportunity to not only have a climate and environmental impact in how the daily operations take place within the office's four walls, but also through external stakeholders. By recognizing the influence they have by setting demands on customers and the assignments they take on, communication agencies have the possibility have an even greater influence. The assignment also examines how an increased climate consideration can offer competitive advantages and financial opportunities for communication agencies. The master's thesis is a practical-theoretical study in collaboration with Nora Hindenes. The assignment uses design thinking as a method for the investigation and development of the dialogue tool. In the survey, a preliminary survey was carried out to examine the attitudes and practices of Norwegian communication agencies regarding their current climate considerations. Qualitative elite interviews have been used as a method to examine communication agencies' opportunities and challenges related to climate considerations. Finally, the dialog tool is tested on the intended user for further improvement. The theoretical basis for the thesis consists of corporate social responsibility, green growth, circular and green economy, as well as climate denial. This practical-theoretical master's thesis has resulted in a dialogue tool for communication agencies called BRYR, attached at the end of the assignment. It consists of an interactive tool with five questions that we believe communication agencies should reflect on. With these points, we will encourage communication agencies to consider how they are impacting the climate now, and what opportunities they have for the future. The intended purpose of the dialogue tool is to open the discussion around the agency's attitudes and raise awareness of their role regarding climate impact. In addition, there is a desire to encourage reflection for finding practical solutions to problems within the agency.