Dynamiske Kapabiliteter for Digital Transformasjon, En komparativ casestudie av fire utvalgte bransjer

Abstract

This master thesis explores how companies in different industries manage digital transformation. As a result of rapid changes in technology, companies need to dynamically adapt their resources. This will enable them to embrace and adapt new technologies to further achieve competitiveness and value creation. Through a comparative case study, data has been collected with qualitative interviews from twelve anonymous companies in four different industries: (1) banking, finance and insurance, (2) retail, (3) transport, logistics and infrastructure as well as (4) oil, gas and energy. There is limited research on the practical implications and the connection between dynamic capabilities and digital transformation. Therefore, this study is based on the following research question: How do companies in Norway within different industries cope with digital transformation, and can the industries learn something from each other? This master's thesis has addressed seven topics related to a successful digital transformation: strategy and ecosystem, innovation thinking, DT technologies, data, operations, organizational design and DT leadership. This study shows that the oil, gas and energy industry has the highest overall score regarding the seven topics and is thus a leader in the digital transformation process. The retail industry and the banking, finance and insurance industry are following suit, while the transport, logistics and infrastructure industry is further behind in the digital transformation process. Nevertheless, the industries have strong capabilities in various areas, and can learn from each other in terms of digital business strategy, innovation processes, collaboration, organizational structure and technology.