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A bibliometric analysis deconstructing research on Digital transformation strategy

Kamalananthan, Devanayahi
Master thesis
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URI
https://hdl.handle.net/11250/2824835
Date
2020
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  • SAM - Master i Økonomi og administrasjon – siviløkonom [308]
Abstract
The emerging phenomenon Digital transformation strategy (DTS) is an ongoing area of

research in the digital transformation domain. Recent studies have contributed to the topic

DTS, with various aspects and subfields. However, there are still unclearness to the topic

overall. Therefore, the purpose of this study is to explore the structure of digital transformation

strategy research domain, to understand its current state of development, and to explore the

influence of internal perspective of resource based view (RBV) and external perspective of

positioning strategies on DTS. This study utilized a bibliometric method to deconstruct prior

research on the structure of Digital transformation & strategy. A collection of 184 articles was

extracted through a structured literature review applied with bibliometric analysis, which

further reduced the collection to 19 core articles. The findings support the previous views of

the topic being fragmented across to sectors and other fields of study. However, the findings

also reveal that a value creating DT strategy occurs from reconfiguration of resources and

capabilities, to achieve optimal benefit of a DT. Moreover, the traditional generic strategies are

gradually being replaced by the network based platforms with a customer centric view for

value creating strategies and for competitive advantages.
Publisher
OsloMet – Oslo Metropolitan University

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