A bibliometric analysis deconstructing research on Digital transformation strategy
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The emerging phenomenon Digital transformation strategy (DTS) is an ongoing area of research in the digital transformation domain. Recent studies have contributed to the topic DTS, with various aspects and subfields. However, there are still unclearness to the topic overall. Therefore, the purpose of this study is to explore the structure of digital transformation strategy research domain, to understand its current state of development, and to explore the influence of internal perspective of resource based view (RBV) and external perspective of positioning strategies on DTS. This study utilized a bibliometric method to deconstruct prior research on the structure of Digital transformation & strategy. A collection of 184 articles was extracted through a structured literature review applied with bibliometric analysis, which further reduced the collection to 19 core articles. The findings support the previous views of the topic being fragmented across to sectors and other fields of study. However, the findings also reveal that a value creating DT strategy occurs from reconfiguration of resources and capabilities, to achieve optimal benefit of a DT. Moreover, the traditional generic strategies are gradually being replaced by the network based platforms with a customer centric view for value creating strategies and for competitive advantages.