|dc.description.abstract||In today's increasingly technological world, all of the information we have are presented digitally through the internet, with a website as the main vehicle to deliver digital activities (Derong Lin et al, 2009). As the internet has become a channel for providing and finding information (Plaza, 2010), more and more people are depending on the internet to acquire what they are expected to get. As technology mature, especially in the last two decades, a term which is known as “User Experience (UX)” has become a central aspect of Human-Computer Interaction (Hassenzahl & Tractinsky, 2006). Many types of research, studies, and surveys have proved that user experience is capable of giving value to web users when they are consuming information through the internet (Hassenzahl et al, 2008).
This thesis aims to improve the web design of a highlights website of a Norwegian Soccer League. This thesis focuses on the understanding and the application of user experience to optimize the improvement of the website. Through the tenure of this thesis, evaluation, and design efforts have been made to produce a better user experience. The evaluation found that the highlights website still has many contents that lack elements that motivate user experience, while the design effort managed to fix the flaws and the weaknesses. Through the new design, a higher level of user experience has been presented to the audiences. An assessment by conducting user testing was used to determine whether or not the design can produce a higher level of user experience. As the result shows that there is a higher rating in user experience, this research has completed its main mission.||en_US