| dc.contributor.author | Fagerstrøm, Asle | |
| dc.contributor.author | Arntzen, Erik | |
| dc.contributor.author | Foxhall, Gordon R. | |
| dc.date.accessioned | 2011-08-26T10:27:29Z | |
| dc.date.available | 2011-08-26T10:27:29Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Fagerstrøm, A., Arntzen, E. & Foxhall, G.R.(2009). Use of MediaLabTM in experimental behavioral research: the case of consumer decision making. European Journal of Behavior Analysis, 10(2), 203-214 | en_US |
| dc.identifier.issn | 1502-1149 | |
| dc.identifier.uri | https://hdl.handle.net/10642/927 | |
| dc.description.abstract | MediaLab™ is a software package developed by Empirisoft™ for the administration of psychological experiments in a computer lab which allows the creation of randomized experiments and the recording of data for each individual participant. This demonstrates how MediaLab™ can be used to arrange and record data to study individual choice behavior based on Herrnstein’s (1961, 1970) behavioral model. The design and composition of the experiment in MediaLab™, the running of the experiment, and example of output data are all described. The use of Medialab™ for setting up experiments for research on consumer behavior is emphasized | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Norwegian Association for Behavior Analysis | en_US |
| dc.relation.ispartofseries | European Journal of Behavior Analysis; 10(2) | |
| dc.subject | VDP::Samfunnsvitenskap: 200::Psykologi: 260 | en_US |
| dc.subject | Consumer choice | en_US |
| dc.subject | Matching law | en_US |
| dc.subject | Computer-lab experiments | en_US |
| dc.subject | Atferdsanalyse | en_US |
| dc.subject | Datalab forsøk | en_US |
| dc.title | Use of MediaLabTM in experimental behavioral research: the case of consumer decision making | en_US |
| dc.type | Journal article | en_US |
| dc.type | Peer reviewed | en_US |
