Use of MediaLabTM in experimental behavioral research: the case of consumer decision making

Abstract

MediaLab™ is a software package developed by Empirisoft™ for the administration of psychological experiments in a computer lab which allows the creation of randomized experiments and the recording of data for each individual participant. This demonstrates how MediaLab™ can be used to arrange and record data to study individual choice behavior based on Herrnstein’s (1961, 1970) behavioral model. The design and composition of the experiment in MediaLab™, the running of the experiment, and example of output data are all described. The use of Medialab™ for setting up experiments for research on consumer behavior is emphasized