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Use of MediaLabTM in experimental behavioral research: the case of consumer decision making

Fagerstrøm, Asle; Arntzen, Erik; Foxhall, Gordon R.
Journal article, Peer reviewed
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Fagerstrom_Arntzen_Foxall_2009_2_ejba.pdf (649.8Kb)
Permanent lenke
https://hdl.handle.net/10642/927
Utgivelsesdato
2009
Metadata
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  • HV - Institutt for atferdsvitenskap [230]
Originalversjon
Fagerstrøm, A., Arntzen, E. & Foxhall, G.R.(2009). Use of MediaLabTM in experimental behavioral research: the case of consumer decision making. European Journal of Behavior Analysis, 10(2), 203-214  
Sammendrag
MediaLab™ is a software package developed by Empirisoft™ for the administration of psychological experiments in a computer lab which allows the creation of randomized experiments and the recording of data for each individual participant. This demonstrates how MediaLab™ can be used to arrange and record data to study individual choice behavior based on Herrnstein’s (1961, 1970) behavioral model. The design and composition of the experiment in MediaLab™, the running of the experiment, and example of output data are all described. The use of Medialab™ for setting up experiments for research on consumer behavior is emphasized
Utgiver
Norwegian Association for Behavior Analysis
Serie
European Journal of Behavior Analysis; 10(2)

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