Blar i HV - Institutt for atferdsvitenskap på emneord "Co-creation processes"

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    • The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process 

      Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Managerial and Decision Economics;Volume 41, Issue 2 Special Issue: The Marketing Firm: Recent Theoretical and Empirical Developments, March 2020, Journal article; Peer reviewed, 2019-08-14)
      This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) ...