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dc.contributor.authorKristine, Hansen Vinje
dc.contributor.authorPhan, LTH
dc.contributor.authorNguyen, TT
dc.contributor.authorHenjum, Sigrun
dc.contributor.authorRibe, Lovise
dc.contributor.authorMathisen, Roger
dc.date.accessioned2017-06-19T11:23:24Z
dc.date.accessioned2017-08-08T08:32:54Z
dc.date.available2017-06-19T11:23:24Z
dc.date.available2017-08-08T08:32:54Z
dc.date.issued2017
dc.identifier.citationKristine, Phan, Nguyen T, Henjum S, Ribe L, Mathisen R. Media audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia.. Public Health Nutrition. 2017;8:1333-1342language
dc.identifier.issn1368-9800
dc.identifier.issn1475-2727
dc.identifier.urihttps://hdl.handle.net/10642/5118
dc.description.abstractTo review regulations and to perform a media audit of promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes (‘the Code’) in South-East Asia. We reviewed national regulations relating to the Code and 800 clips of editorial content, 387 advertisements and 217 Facebook posts from January 2015 to January 2016. We explored the ecological association between regulations and market size, and between the number of advertisements and market size and growth of milk formula. Cambodia, Indonesia, Myanmar, Thailand and Vietnam. Regulations on the child’s age for inappropriate marketing of products are all below the Code’s updated recommendation of 36 months (i.e. 12 months in Thailand and Indonesia; 24 months in the other three countries) and are voluntary in Thailand. Although the advertisements complied with the national regulations on the age limit, they had content (e.g. stages of milk formula; messages about the benefit; pictures of a child) that confused audiences. Market size and growth of milk formula were positively associated with the number of newborns and the number of advertisements, and were not affected by the current level of implementation of breast-milk substitute laws and regulations. The present media audit reveals inappropriate promotion and insufficient national regulation of products under the scope of the Code in South-East Asia. Strengthened implementation of regulations aligned with the Code’s updated recommendation should be part of comprehensive strategies to minimize the harmful effects of advertisements of breast-milk substitutes on maternal and child nutrition and health.language
dc.language.isoenlanguage
dc.publisherCambridge University Presslanguage
dc.rightsCOPYRIGHT: © The Authors 2017 This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is included and the original work is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-uselanguage
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subjectAsialanguage
dc.subjectBaby formulalanguage
dc.subjectMedia auditlanguage
dc.subjectBreast-milk substituteslanguage
dc.titleMedia audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia.language
dc.typeJournal articlelanguage
dc.typePeer reviewedlanguage
dc.date.updated2017-06-19T11:23:23Z
dc.description.versionpublishedVersionlanguage
dc.identifier.doihttp://doi.org/10.1017/S1368980016003591
dc.identifier.cristin1477125
dc.source.journalPublic Health Nutrition


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COPYRIGHT: © The Authors 2017
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is included and the original work is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use
Except where otherwise noted, this item's license is described as COPYRIGHT: © The Authors 2017 This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is included and the original work is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use