Browsing Senter for velferds- og arbeidslivsforskning (SVA) by Journals "Social Semiotics"

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    • Selling homes: the polysemy of visual marketing 

      Skrede, Joar; Andersen, Bengt (Social Semiotics;, Journal article; Peer reviewed, 2020-05-19)
      In this article, we will demonstrate how a social semiotic reading of a housing advertisement campaign differs from the audience reception of it. We have talked to the campaign’s producer – the Norwegian housing developer ...

    • Visualising the past for the future: a social semiotic reading of urban heritage 

      Skrede, Joar; Andersen, Bengt (Social Semiotics;, Peer reviewed; Journal article, 2022-02-02)
      Peterson, Norway, was a former cellulose factory that is in the process of being transformed into new usage. A landmark at the premises is the “digester,” a high-rise steel structure used to make cellulose before the factory ...