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dc.contributor.authorMobekk, Hilde
dc.contributor.authorHessen, Dag Olav
dc.contributor.authorFagerstrøm, Asle
dc.contributor.authorJacobsen, Hanne
dc.date.accessioned2020-12-07T12:41:20Z
dc.date.accessioned2021-02-17T09:02:06Z
dc.date.available2020-12-07T12:41:20Z
dc.date.available2021-02-17T09:02:06Z
dc.date.issued2020-12-04
dc.identifier.citationMobekk H, Hessen DO, Fagerstrøm A.F., Jacobsen H. For Your Eyes Only: A Field Experiment on Nudging Hygienic Behavior. Frontiers in Psychology. 2020;11en
dc.identifier.issn1664-1078
dc.identifier.urihttps://hdl.handle.net/10642/9585
dc.description.abstractThese days many gyms and fitness centers are closed to reduce transmission of the SARS-CoV-2 virus in society. The gym is an environment rich in microorganisms, and careful hygiene is a necessity to keep infections at bay. Exercise centers strive for better hygiene compliance among their members. This effort has become essential in light of the current pandemic. Several experimental studies show that others’ physical presence, or the “illusion” of being watched, may alter behavior. This article reports on a natural field experiment testing one specific social nudge intended to increase gym members’ hygienic behavior. The study was conducted before the SARS-COV-2 pandemic. A picture of “observing eyes” was attached to paper dispensers and cleanser spray bottles at two different gyms in Norway. A reversal design, also called an ABA design, with and without the nudge’s presence, was used to investigate the impact on gym members’ hygienic behavior. A follow-up study was conducted in one of the centers to investigate whether the nudge stimuli would function over time. The study included 254 individual choice situations during nine observation sessions conducted over 9 weeks. The results from both centers provide evidence of a strong effect of the nudge. However, the effect decreased during the follow-up study. These findings support previous research indicating that human behavior is influenced by the presence of implicit observation cues – in this case – observing eyes. However, insights into the long-term effect of implicit observation cues are still needed since the salience of the stimuli faded over time.en
dc.description.sponsorshipThis work has been financially supported by OsloMet – Oslo Metropolitan University. Article Processing Charge funded by OsloMet – Oslo Metropolitan University (project number 415016).en
dc.language.isoenen
dc.publisherFrontiers Mediaen
dc.relation.ispartofseriesFrontiers in Psychology;December 2020 | Volume 11 | Article 603440
dc.rightsCreative Commons Attribution 4.0 International (CC BY 4.0) Licenseen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectField experimentsen
dc.subjectNudgingen
dc.subjectSanitizingen
dc.subjectCooperationen
dc.subjectObserving eyesen
dc.titleFor Your Eyes Only: A Field Experiment on Nudging Hygienic Behavioren
dc.typeJournal articleen
dc.typePeer revieweden
dc.date.updated2020-12-07T12:41:20Z
dc.description.versionpublishedVersionen
dc.identifier.doihttps://doi.org/10.3389/fpsyg.2020.603440
dc.identifier.cristin1852750
dc.source.journalFrontiers in Psychology


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