Browsing HV - Institutt for atferdsvitenskap by Subject "Healthy food labels"
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An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation
(Procedia Computer Science;Volume 181, Peer reviewed; Journal article, 2021-02-22)This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ...