• An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation 

      Fagerstrøm, Asle; Richartz, Philip; Arntzen, Erik; Sigurdsson, Valdimar (Procedia Computer Science;Volume 181, Peer reviewed; Journal article, 2021-02-22)
      This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ...
    • The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process 

      Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Managerial and Decision Economics;Volume 41, Issue 2 Special Issue: The Marketing Firm: Recent Theoretical and Empirical Developments, March 2020, Journal article; Peer reviewed, 2019-08-14)
      This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) ...
    • The marketing firm and co‐creation: The case of co‐creation by LEGO 

      Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Foxall, Gordon R.; Pawar, Sanchit (Managerial and Decision Economics;Volume 41, Issue 2, Special Issue: The Marketing Firm: Recent Theoretical and Empirical Developments March 2020, Journal article; Peer reviewed, 2019-07-25)
      This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' ...