Browsing ODA Open Digital Archive by Author "Hjellup, H. Nøkkelby"
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SoMeMax - A Novel AI-driven Approach to Generate Artificial Social Media Content That Maximises User Engagement
Stave, Daniel Årrestad; Korneliussen, Hanne; Hjellup, H. Nøkkelby; Shrestha, Raju (Chapter; Peer reviewed; Conference object, 2023)Today, many artificial or virtual influencers roam social media platforms to maximise followers and offer commercial options for companies. This work focuses on developing artificial influencers using state-of-the-art ...